SEO for HubSpot CMS: found in Google, recommended by AI

The blog keeps slipping to the next sprint

Campaigns, emails and workflows in HubSpot always come first. The article that has sat on the plan for weeks stays unwritten. A few months later the latest post is out of date and nobody remembers who was meant to write it.

Every blog post ends up needing a developer

Setting up a module properly, adding an image with alt text, filling in the meta description. To marketing it feels like a developer's job. So the developer gets pulled in again and the article waits another week.

AI assistants recommend another company, not yours

Your buyers also ask ChatGPT, Perplexity or Gemini their questions. Scattered blog posts without a direct answer, sources or an FAQ give those assistants little to cite. So they name another company in your market instead.

Example #1

Making Tax Digital for Income Tax: what do sole traders need to do?

For a UK accounting software provider. Explains which steps sole traders and landlords need to take. Informative in nature, and the customer approves every article before it is published.

Example #2

Is a home battery worth it with the Smart Export Guarantee?

For a UK solar panel installer. Helps homeowners understand how export payments work and when adding a home battery is worth considering.

Example #3

Choosing a CRM for your SME: what should you look for?

For a B2B consultancy. Helps a managing director or sales manager compare requirements, implementation and costs, with a list of questions to ask suppliers.