HR Tech
SEO and AI visibility for HR Tech & People Operations

SOUND FAMILIAR?
Your buyers build their shortlist before they book a demo
AI assistants name your competitors, not you
An HR director asks ChatGPT which HRIS suits a growing SME. A short list comes back. Your platform isn't on it, even though it does exactly what was asked.
No time to answer the questions buyers ask
Your team is busy with releases, onboarding and sales. Articles on absence management, UK GDPR or performance reviews stay on the to-do list. The blog shows product updates, not answers to what buyers search for.
Content nobody finds in Google
There are scattered posts on employee engagement and employer branding. They mean well, but they don't connect. You can't tell which articles get found and which don't.
HOW ALEX WORKS
A steady flow of articles HR software buyers search for
Topic clusters based on real search behaviour
Alex researches what HR managers and People leads search for in Google and ask AI assistants. A subject such as absence management is covered from every angle, then closed with an overview article that links the series. That builds authority on a theme.
Written to be found and cited
Every article follows search intent: a direct answer at the top, then facts with source and year, and an FAQ. That structure is built to be shown by Google and cited by AI assistants. Every article is 1,800 to 2,200 words.
Checked against your product, approved by you
Alex checks claims about your platform against your company profile and knowledge base. Then every article comes to you first. Approve with one click by email or in the dashboard, and rewrite any sentence inline.
Measured in Google and in AI assistants
Every month we measure whether ChatGPT, Claude, Perplexity, Gemini and Google AI mention your platform. Weekly in the first 90 days, then every two weeks. Your Google position per article is tracked via Search Console.
Ready to get started?
First article live on your blog within 24 hours.
EXAMPLES
Topics Alex could write for your HR platform
Example #1
Flexible working requests: how should your HR system log and track them?
For UK HR managers comparing software. It explains what the rules on requesting flexible working ask of employers and which features help keep decisions and deadlines on record.
Example #2
Holiday pay for irregular hours and part-year workers: what should HR software calculate?
For People teams and payroll leads in the UK. It answers how holiday entitlement is worked out for these workers and what to ask a software vendor before buying.
Example #3
Gender pay gap reporting: which data does your HR platform need?
For People leads at UK employers in scope of the reporting rules. It sets out which figures are required, where the data comes from and how an HR platform can help prepare it.
In every plan
What you always get
- Your first article within 24 hours
- Every article 1,800 to 2,200 words
- Written to be found in Google and AI
- Measured every month in ChatGPT, Claude, Perplexity, Gemini and Google AI
- Your Google positions per article, tracked continuously
- Every article comes to you for approval first
- Share to LinkedIn, Facebook and Instagram
- Your own dashboard, plus a report in your inbox every month
- Plus up to 4 articles per month from your own answers (Q&A), with a contract of 1 year or longer
From €425/month excl. VAT · One-time setup €1,999
See all plansFrom our blog
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Read the articleFREQUENTLY ASKED QUESTIONS
What HR tech companies ask before they start
01What does Launchmind cost?
02Do we keep control over what's published about our platform?
03How quickly will we see results?
04Does it work with our CMS?
05Can we publish in other languages for European markets?
06What happens to the articles if we stop?
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